by Anthony Ogley - Creative Leadership Mastery

This may come as a surprise but — 20/20 eyesight isn’t required to have good vision.

I hold to the belief that my astigmatism helps me stay focused on my imagination, and a clearly defined picture of what the future may hold.

Proverbs 29:18 of the Bible states “Where there is no vision, the people perish, but he who keeps the law are blessed.”

Modern Laws

Vision is more than having a fancy mission statement and a bold idea. It’s more than a few lines to help companies understand their purpose and inspire their team to action. And even so, it isn’t enough on its own.

Having a clear and definite purpose for the organisation is simply an essential foundation in a ultra-competitive environment, where every advantage needs to be taken. Vision itself, however, is not the advantage.

Those come after clarity vision. How do you know it’s clear?

A clear vision…

…can be felt.

It will literally drag you down to be ignored. That’s when you know, you’ve got it.

The more that vision informs decision, the simpler decisions become.

Vision is exactly the inspiration that leads a company through the inevitable obstacles in the way of success. Especially if you empower your people with that vision, rather than tell them “the vision.”

In case you’ve ever wondered where “common sense” and “basic care” went — it stayed at the door, with the hearts of your workforce. Invite their passions in, and you will start to see a different story.

Inform structures, systems and processes so that every person in the company is able to take ownership.

The art of leading with vision is to inspire people to contribute to it.

Leaders can get caught up in very narrow aspects of the business, this is why objectivity is so crucial. See past the natural apprehension about allowing outsiders to play a role in shaping the vision, and let them offer a means to think bigger, bolder and with more clarity.

It’s that ability to see the business with fresh eyes and offer perspective, without being constrained by internal politics, which informs a more inclusive perspective for all the difference toward making the right vision, rather than just a compelling one.

It’s easy to be caught up in the hype and energy of a great story — that enthusiasm still needs to be sustained.

The bold inspiration of Kennedy combined with a clear deadline enabled the United States to be the first country to put a man on the moon.

The vision inspired people to take action, sure. But to continue — the habits, drive and structures in support of the dream being well-executed. That makes all the difference.

When every grain of the company is pulling in the same direction, inspired by great vision that’s backed up not just in mission statements, but in simple actions — they become able to achieve far more.

Because they always sail forward.